DORWEST HERBS
Dorwest Herbs is a third generation, family owned company and the UK's leading manufacturer of herbal medicines and supplements for pets. In 2015 Beeson+Beeson were briefed to create a new brand identity to work across everything from packaging and point of sale to printed literature, stationery, trade stands and vehicles.
We discovered that at the heart of the Dorwest brand is a marriage and balance of herbal and pet expertise. To represent the two aspects visually we introduced a horizon line which bisects the logo. This is used throughout the identity to aide navigation, juxtapose imagery and unite different elements.
After five years Beeson+Beeson continues to work with Dorwest throughout the year to oversee on-going creative output across all channels including traditional print campaigns, direct mail, social media and PPC advertising.
