ACUITY TRADING
Acuity are a financial technology company telling a narrative of the markets to banks and brokers by using data and visualisation.
Using the 'A' of Acuity as a start point, their new identity is made-up of triangles reflecting the 'ups and downs' of the markets which Acuity's software help to predict. The identity is applied to everything from stationery and literature to digital presentations and interiors.
